Inspired by colour, culture, global street style and music; infused into her visual storytelling, Jubbi (Aka-Georgia Rose) uses fashion to express and inspire. Primarily expressing herself through Styling and Creative Direction her skills also stretch into Photography, Illustration and Graphics, which means there is no limitation to her creativity. Her work creates a rounded package, which also forms part of her unique identity. Her beliefs lie strongly in supporting emerging talent from fashion creatives, which was the main purpose of her launch of Lutra Magazine. However, this ethos remains present in all of her work and can be seen in other published editorials including Flanelle, Shuba, Penny and Lucy’s Magazine.