Lucy is a fashion creative whose particular interests include physical and online branding, advertising and digital media. Throughout her time at USW, Lucy has expanded her skills in commercial awareness, project management and digital literacy and wants to transfer these skills into the fashion industry. Her main focus is creating engaging online digital media and she is passionate about creating new and innovative work in the future. University has allowed Lucy to gain and develop valuable skills and create her own personal style. Pursuing a career in online digital media and advertising will allow Lucy to show off the skills and knowledge she has learned at University while also pushing herself to try new things and take risks.