“Ultimately I want to empower women to feel confident and liberal in what they wear without ever having a fear of consequences to what they are wearing.”
Underpinned by female empowerment NWTRAL has developed an activist approach confronting the disputes around gender equality. While laws can change, attitudes take longer. The brand aims to educate and confront the social construct towards women. Inspired by Gina Martins campaign the collection Invasion tackles the issue of consent head on, using slogans “Consent is not in my clothing” and “Don’t look up my skirt” to set the tone. The clothes send out a very clear message, whilst encapsulating a feminine essence.